I'm not a mathematician, designer, strategist, developer, or marketer. I'm an entrepreneur.

Attitude Research: Tiger Woods & Nike


05.16.10 Posted in Analysis, Measurement by seanMeverett

As part of my ongoing interest in behavioral science (see my previous post on Behavioral Decision Making), I’m doing a brief research study to understand the attitudes towards Tiger Woods & Nike.  μ

I’ll publish the results of the findings following the study.  I’m only looking for approximately 20 to 30 people, but anything above 30 would make for a nice Normal probability distribution! (see Central Limit Theorem…doy).

Background

I’m not going into the Tiger Woods scandalous back story because if you haven’t heard about it, you likely have more pressing concerns than participating in this research.  However, please watch this 30 second Nike commercial of Tiger’s late father asking some pretty emotional questions of the athlete.  Then fill out the ten questions below by clicking the radial button next to the best response (please do so as accurately and quickly as possible).

Don’t forget to click the SUBMIT button after you’re finished, and thanks for participating!  I will compile results and post within 2 days. Be sure to scroll down below the video, there are some artifacts I’m having trouble removing due to optimizing for mobile devices (iPhone & Android)…

UPDATE: IF YOU CAN’T SEE THE SURVEY BELOW, IT MEANS YOU’RE USING THE WORLD’S WORST BROWSER (INTERNET EXPLORER), EITHER UPGRADE TO FIREFOX/SAFARI OR CLICK THE FOLLOWING LINK FOR THE UNSTYLED VERSION OF THE SURVEY:  TIGER WOODS & NIKE

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Nike & Tiger Woods

Page One

There was an error on your page. Please correct any required fields and submit again. Go to the first error

1. I respect Tiger Woods. *This question is required

2. Tiger Woods is a good spokesperson for Nike. *This question is required

3. Tiger Woods is a great athlete. *This question is required

4. I am more likely to buy Nike products with Tiger Woods as a spokesperson. *This question is required

5. My positive feelings towards Tiger Woods have changed to negative. *This question is required

6. My positive feelings towards Nike have changed to negative. *This question is required

7. Other people’s perceptions of Tiger Woods have impacted my decision to purchase Nike products. *This question is required

8. Wearing Nike products gives me confidence. *This question is required

9. Tiger Woods performance as a pro golfer has improved. *This question is required

10. Tiger Woods has changed his negative behavior for the better. *This question is required

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You should follow @seanMeverett on Twitter here but only if you want to :)



One Response to “Attitude Research: Tiger Woods & Nike”

  1. [...] This post was mentioned on Twitter by Iman Jalali, Evolyte, Evolyte, BlueStoneInvestments, BlueStoneInvestments and others. BlueStoneInvestments said: RT @SeanMEverett: NEW POST: Attitude Research: Nike & Tiger Woods, pls RT & take 10 Q survey (takes only 2 mins!) http://bit.ly/cT3SqO #Research [...]

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