I'm not a mathematician, designer, strategist, developer, or marketer. I'm an entrepreneur.

As Bad As You Want To Breathe

09.19.11 Posted in Marketing by seanMeverett

  You don’t want it as much as you want to party You don’t want it as much as you want to be cool You don’t want it as much as you want to sleep Somedays, you’re going to have to stay up 3 days in a row You’ve got to forget to eat.   [...]


iOS Interface Design

09.04.11 Posted in Marketing by seanMeverett

iOS Interface Strategic Direction & Design


Circa The Great Depression

08.27.11 Posted in Marketing by seanMeverett

 I miss you grandpa, thanks for teaching me the value of saving and investing for the long term. http://seanmeverett.com


You’re Welcome Mr. Cheney

08.27.11 Posted in Marketing by seanMeverett

http://seanmeverett.com


You’re Welcome Mr. Cheney

08.27.11 Posted in Marketing by seanMeverett

http://seanmeverett.com


Why I Posted A Half-Naked Picture of Myself With My Company’s Logo On It On Facebook & Twitter

07.18.11 Posted in Marketing by seanMeverett

If you’re reading this, then it’s very likely that I reached your attention (maybe twice now , potentially created a visceral emotional reaction, and maybe even offended you.  But at what cost, did it communicate the right message, and how many people still didn’t care or even noticed that it happened?  I mean, the picture [...]


A Reminder: Never Forget To Be A Kid

07.11.11 Posted in Marketing by seanMeverett

See the full gallery on Posterous I didn’t want to forget, so I put it on my iPhone Class Clown


Persols To See The Bridge From Brooklyn

07.01.11 Posted in Marketing by seanMeverett

New eyeglasses to represent a new evolyte. iPhone Photography


10 Things I Learned In 10 Years In Professional Services

06.22.11 Posted in Marketing by seanMeverett

Soft Language — Never use hard words like:  always, very, never, extremely, or recommend. When necessary, it may potentially be beneficial to use words like:  suggest, perhaps, potentially, sometimes, often and may. We, Not I — We are a team, and so anything we say in written or oral form must express that. The only [...]


The Meaning of Life, As Told By A Homeless Singer

06.15.11 Posted in Marketing by seanMeverett

After witnessing one of the closest people in my life pass from cancer, a few childhood friends losing their parents to cancer, and seeing the home where I was born and raised ravished by floods, I’m thinking and soul searching more than ever. What is the meaning of life? We’ve all asked that question. I [...]


My Journey to Founding @Evolyte

06.03.11 Posted in Marketing by seanMeverett

I’m sure there are very few of you who will care about the journey that led me to found evolyte, but I wanted to get it out on the internet so my son and my daughter could someday read this, and remind them that believing in themselves and following their dreams are the most important [...]


Infinity

05.25.11 Posted in Marketing by seanMeverett

http://seanmeverett.com


Take My Comedy Seriously, This Diploma Says So

05.21.11 Posted in Marketing by seanMeverett

I couldn’t have made the many YouTube videos without it. Figured it was time to frame this bad boy, been a few months since graduation. http://seanmeverett.com


Liberty Shines Bright

05.11.11 Posted in Marketing by seanMeverett


iPads in Airports & Clothing Stores

05.11.11 Posted in Marketing by seanMeverett

See the full gallery on Posterous When’s the last time you saw an Android device available for public use? I’ve now seen iPads used in retail and travel settings, both in New York City. I’m sure you can extrapolate where the trend is heading next. My only other question is, why haven’t you bought Apple [...]


Second Place Dreams

05.07.11 Posted in Marketing by seanMeverett

Looking back on my life on my 30th birthday, I didn’t mean to write rap lyrics but they just sort of poured out. Pretty honest stuff in here. Here’s to another 30 years… SECOND PLACE DREAMS VERSEGrowing up, felt like second place at everything,Kindergarten, sports, and my pro baseball dreamMy twenties felt like an emotional [...]


Mecca

05.07.11 Posted in Marketing by seanMeverett


Beautiful

05.07.11 Posted in Marketing by seanMeverett

http://seanmeverett.com


Hmm Wonder What This Could Be For ;)

05.03.11 Posted in Marketing by seanMeverett

http://seanmeverett.com


Want A Quick & Dirty Primer on Investing? Here’s An Email I Just Wrote

04.28.11 Posted in Marketing by seanMeverett

An unedited email I just sent a friend regarding his trust and whether his trustee should invest in Apple or not.  You can’t see the email exchange, but you may be able to decipher it:   Hey man, a few comments as it relates to portfolio theory, my own experience running an equity-based investment shop, [...]


Customer Service

04.27.11 Posted in Marketing by seanMeverett

It’s like a battery. You really don’t care about it until it stops working. Rules: Branding — Seemingly every company, large or small, tries to position themselves on “great customer service”. So you’re saying you want your company’s brand to be a commodity? Heart — If it doesn’t come from the heart, why even start? [...]


If All Knowledge Were Destroyed Except for One Sentence, What Would It Say?

04.23.11 Posted in Marketing by seanMeverett

Richard Feynman famously asked: “If, in some cataclysm, all of scientific knowledge were to be destroyed, and only one sentence passed on to the next generations of creatures, what statement would contain the most information in the fewest words?” “The same mathematics of networks that governs the interactions of molecules in a cell, neurons in [...]


Want Your Peers to Respect You? Drop Their Jaws.

04.20.11 Posted in Marketing by seanMeverett

You should read the comments: http://dribbble.com/shots/151077-MP   Design


Introduction to the Income Statement for Non-Finance Geeks

04.19.11 Posted in Marketing by seanMeverett

Concept The concept of the income statement is actually pretty easy to understand and you’re likely already familiar with it: Sales – costs = income It’s just like your bank account. When you get paid from your job, that’s like sales (or more formally, revenue). When you blow part of your income buying out your [...]


Chi Looks Right Tonight

04.11.11 Posted in Marketing by seanMeverett


Marketing Research: Fascination With Celebrity = Monkey’s Asses. Yup.

04.07.11 Posted in Marketing by seanMeverett

I’ve been using this example a lot in client meetings lately because it tells a pretty compelling story about why we can’t turn off TMZ and have 18 subscriptions to US Weekly. From a 2005 ABC News article: Dr. Michael Platt, a neurobiologist at Duke University Medical Center, led an experiment with 12 adult male [...]


What I’ve Learned About Marketing in 3 Sentences

04.07.11 Posted in Marketing by seanMeverett

Humor — There’s a reason eTrade continues to use the baby in their commercials. Love — For teenage girls, Justin Bieber will never cheat on them, he will always make them feel special, these girls don’t have to compete with their friends for his attention, and he’s only a tweet or MP3 away. Sex — [...]


What Type of Business Do You Want to Start?

04.07.11 Posted in Marketing by seanMeverett

I have a few rules: No Debt — If you’re exploring a capital intensive business and need to raise debt to fund it, my question is why?  Why would you take the financial risk of the business not working out?  Examples include large inventory expenses for retail or manufacturing operations (unless you can pre-fund it [...]


Everyone’s An Employee, Everyone’s A Manager

04.06.11 Posted in Marketing by seanMeverett

From Jason Fried, founder of 37Signals, the guys behind Ruby on Rails and Basecamp project management software, on their organizational structure: What we learned is that adding a dedicated manager and creating a hierarchy is not the only way to create structure. Instead, we decided to let the team be entirely self-managed. There’s still a [...]


Noun Tee Arrived, Any Guesses Of the Meaning?

03.28.11 Posted in Marketing by seanMeverett


Wow @ThompsonWrites & Fam Sent Me Foiled Cupcakes!!

03.25.11 Posted in Marketing by seanMeverett

Thanks so much buddy, means a lot and these cupcakes are bananas!! Check out his site:http://ihatechurch.com


iPhone Lock & Home Screens, Illumination

03.21.11 Posted in Marketing by seanMeverett

Just playing around in Photoshop.  Nobody bother me when I’m listening to my Jason Derulo! See the full gallery on Posterous Startups


Masters of Business Diploma

03.18.11 Posted in Marketing by seanMeverett

Proud.


Buy My iPad, Or The Baby Panda Gets It.

03.15.11 Posted in Marketing by seanMeverett

  Autotuned the internet?  Check. Helps you stalk Angelina Jolie?  Definitely. Scratches?  Negative. Holler?  sean.everett@evolyte.com   Who Am I?  


Wow Thanks @POPNQ for Paul Smith Graduation Tie

02.24.11 Posted in Marketing by seanMeverett

It’s skinny and my favorite color purple. Be jealous Bieber. Be very jealous!


Tron Lunatik (cc @NavChatterji)

02.19.11 Posted in Marketing by seanMeverett

Because Horology + Nerdology = Me. http://seanmeverett .com


HTML5 Tee #NerdAlert

01.26.11 Posted in Marketing by seanMeverett

007 on the internet. Zing. http://evolyte.com


Things I’ve Learned About Consumer Behavior…For Startups

01.08.11 Posted in Marketing by seanMeverett

I thought I’d write down a few operating principles I’ve come up with over the years, before my alzheimers kicks in. Hopefully, I can continue to add to and refine this list over the years. You’ll likely not agree with all of these, but it represents a summary of my experiences, my formal education, anecdotal evidence, and a bit of hocus pocus I’ve seen work. Let’s dig right in, shall we?


Surrounded by Apple

01.06.11 Posted in Marketing by seanMeverett

This is starting to get ridiculous…


8 Bit Everett

12.21.10 Posted in Portfolio by seanMeverett

Weren’t the 80s wonderful, in all their 8-bit glory. I’ll put my Contra skills against yours any day of the week. Up, down, up, down, a….wait, or was it up, up, down, down…ah, nevermind.


Why Are Instagram & Foursquare Winning? Consumer Behavior.

12.07.10 Posted in Uncategorized by seanMeverett

I read two quotes today that hit the nail directly on the head.  The secret to building a successful consumer startup isn’t just solving a problem, it’s also unlocking the behaviorial aspects of adoption and use. On Foursquare‘s addictiveness, by Dennis Crowley (the Founder & CEO):  “It’s like pulling the lever on a slot machine”, [...]


Booth Polsky Center for Entrepreneurship 2010 Annual Report

12.06.10 Posted in Entrepreneurship by seanMeverett

From the opening jacket cover: The Polsky Center for Entrepreneurship at Chicago Booth advances the knowledge and practice of entrepreneurship and innovation. The center supports entrepreneurial learning and collaboration through its cutting-edge curriculum, innovative hands-on learning experiences, leading faculty research, conferences, mentorship, and communityand global outreach programs. Download now or preview on posterous PolskyAR2010.pdf (1287 [...]


What Correlates With Entrepreneurial Success?

12.02.10 Posted in Uncategorized by seanMeverett

From the book Illusions of Entrepreneurship by Scott Shane 1. Focusing on a single product/service in a single market2. Emphasizing marketing early3. Stressing financial controls4. NOT competing on price (rather service, quality, uniqueness, availability)5. Professional experience such as management, industry, P&L, entrepreneurial6. Organizing systematically through opportunity identification, business planning, resource acquisition, prototyping, and launching7. Getting [...]


Global Entrepreneurship Report: 73 Pages of Awesomeness

12.02.10 Posted in Entrepreneurship by seanMeverett

If you’ve ever wondered how the US entrepreneurial activity compares to every major country in the world, well, you’re in luck.  This 73-page PDF has enough data, charts, graphs and detail to keep you busy until 2012.  There are some pretty surprising findings in here. Download now or preview on posterous GEM_Global_2009_Report.pdf (4603 KB) Entrepreneurs [...]


iPhone Hardware Hack

11.18.10 Posted in Uncategorized by seanMeverett

Nothing better than making something your own. Startups: http://www.seanmeverett.comMarketing: http://evolyte.com


Influencers

11.05.10 Posted in Uncategorized by seanMeverett

<p>INFLUENCERS FULL VERSION from R+I creative on Vimeo.</p> Marketing:  http://evolyte.comDiscounted Apple Products:  http://evolyte.com/comingsoon 


Evolyte Store: $50 to $500 Off Apple Products

11.01.10 Posted in Uncategorized by seanMeverett

Have a look at the beautiful "Coming Soon" page we developed for our new Evolyte Store, which is launching on Black Friday (that's less than a month away folks!) Since you're already a friend of Evolyte, you can sign up for early access at:  http://evolyte.com/comingsoon And if you need a bit of marketing help for [...]


Agency Kinetic Typography

10.22.10 Posted in Uncategorized by seanMeverett

I like this, a self-promo poking fun at the infographics and kinetic typography genre for the digital agency, Dare in London.


How To Increase Creativity

10.20.10 Posted in Uncategorized by seanMeverett

Based on academic research and published in the Harvard Business Review in August 2002: The two factors that increase creativity are as follows:• “On a Mission”: high time pressure – people can focus on one activity for an extended period of time, believe they are doing important work and are challenged resulting in creative thinking [...]


Influencers: The Movie

10.17.10 Posted in Uncategorized by seanMeverett

INFLUENCERS is a short documentary that explores what it means to be an influencer and how trends & creativity become contagious today in music and fashion. Directed by Paul Rojanathara and Davis Johnson, the film is a Polaroid snapshot of New York influential creatives (advertising, design, fashion and entertainment) who are shaping today’s pop culture. [...]


Evolyte: The Voicemail

10.12.10 Posted in Marketing by seanMeverett

This is only the beginning…Evolyte The Voicemail. Click through to listen.


Innovation

09.18.10 Posted in Innovation, Inspiration by seanMeverett

Stop producing the same content: Twitter, Biz, Life. Be different, get creative & innovative. Apply fundamentals from other disciplines. Do Judo.


Why Do People Give Up On Their Dreams?

08.29.10 Posted in Inspiration by seanMeverett

One of my good friends (www.aseriousjeff.com) replied with a pretty insightful answer:


Evolyte Analytics: Social Media ROI Finally Unlocked

07.30.10 Posted in Analysis, Marketing, Measurement, Selling by seanMeverett

Here we are again. Another tired post claiming to unlock the secret behind calculating ROI (return on investment) for Social Media. μ


Naming My Latest Startup…Which is Gone Before It Started

07.30.10 Posted in How To, Marketing, Operations by seanMeverett

I haven’t written a blog post in awhile and its because we’ve been furiously working on launching our latest startup. μ


Evolyte: Search Engine Optimization (SEO)

07.30.10 Posted in Analysis, Clients, Marketing, Selling by seanMeverett

You may not have heard of SEO but you darn sure have experienced it. Let Evolyte show you the light. μ


Vouched Referral Database

06.11.10 Posted in Entrepreneurship, Resources, Team by seanMeverett

We’re continually running into people who are looking for very specific expertise (e.g., Rails development, Adobe Aftereffects, VC/funding sources), but either have no clue where to start looking or are overwhelmed by options. μ


Past, Present, Future

06.01.10 Posted in Achievements, Clients, Entrepreneurship, Team by seanMeverett

This post is meant to give people a little more transparency into my past, what I’m up to now, and where I’m headed in the future. μ


Culture

05.19.10 Posted in Philosophy, Team by seanMeverett

This is our culture, how we work, and what we believe in. μ


Tweets of the Week Eleven

05.17.10 Posted in Tweets of the Week, Twitter by seanMeverett

The eleventh week, twitter times keep on rollin’.


Attitude Research: Tiger Woods & Nike

05.16.10 Posted in Analysis, Measurement by seanMeverett

As part of my ongoing interest in behavioral science (see my previous post on Behavioral Decision Making), I’m doing a brief research study to understand the attitudes towards Tiger Woods & Nike. μ


What I Learned Last Night

05.15.10 Posted in Philosophy by seanMeverett

After analyzing the very specific individual actions of a group of people over the last two weeks from a variety of perspectives, I’ve come to realize a few things about myself, about others, and about emotional interactions. μ


Behavioral Decision Making

05.13.10 Posted in Selling by seanMeverett

I’ve been thinking about the human decision making process lately, especially as it relates to influencing actions in sales situations.


Chicago Youth Fundraiser: LaSalle Power Co

05.12.10 Posted in Events, Philanthropy by seanMeverett

Your time is often more valuable than your money, and supporting those less fortunate with fundraisers isn’t drudgery, we have a blast doing it. We’d love you see you all there (introduce yourself, twitter or otherwise, and I’ll buy you a drink!)


Tweets of the Week Ten

05.10.10 Posted in Tweets of the Week, Twitter by seanMeverett

And on the 7th day He said, “There shall be TEN tweets of the week.” And there was. And it was good.


Startup Resources: Pitch Deck & Financial Model

05.04.10 Posted in Analysis, How To, Resources by seanMeverett

Two great resources for startups looking to get venture capital (VC) funding, both a pitch deck and financial model.


iPad For Sale

05.03.10 Posted in Entrepreneurship, Sale by seanMeverett

I’m what some call an “early adopter”, and true to form I’m thinking of selling my brand-spanking new iPad in exchange for the new 3G version. It’s a pristine 64GB Wi-Fi iPad, only 28 days old. μ


Letter to My Future Son

05.03.10 Posted in Inspiration by seanMeverett

If you could only tell your future son ten things, what would they be? μ


Tweets of the Week Nine

05.03.10 Posted in Tweets of the Week, Twitter by seanMeverett

Niiiiine tiiiiimes. Bueller…Bueller…


Tweets of the Week Eight

04.26.10 Posted in Tweets of the Week, Twitter by seanMeverett

On to the next one!


How to Pitch Investors

04.22.10 Posted in Funding, How To, Simplicity by seanMeverett

How to pitch an investor in 90 seconds.


Facebook “Like” Button

04.21.10 Posted in How To, Social by seanMeverett

How to install the new Facebook “like” button


Tweets of the Week Seven

04.19.10 Posted in Tweets of the Week, Twitter by seanMeverett

It’s not a hobby, it’s a lifestyle.


Lockdown

04.17.10 Posted in Inspiration, Motivation by seanMeverett

There’s no such thing as overnight success. μ


Angles

04.13.10 Posted in Analysis, Operations by seanMeverett

Have you looked at your business model from EVERY possible angle? What have you left on the table? Because whatever it is you slacked on is the exact same thing that’s going to kill your business. μ


Business is War?

04.12.10 Posted in Operations, Team by seanMeverett

Was Gekko right? Is business war? And if so, is Sun Tsu’s Art of War still the answer? μ


Tweets of the Week Six

04.12.10 Posted in Tweets of the Week, Twitter by seanMeverett

The sixth installment, more connecting with the community…


Dallas Marketing Opportunity

04.05.10 Posted in Marketing by seanMeverett

April 16th is the big day, so hurry you’ve got less than two weeks!


Tweets of the Week Five

04.05.10 Posted in Tweets of the Week, Twitter by seanMeverett

Man, I tweet alot, I had to delete a bunch of irrelevant dribble. There’s probably a few gems in here for you though.


Rx Savings

04.01.10 Posted in Clients by seanMeverett

For $20 to $90, Rx Savings will tell you exactly where to find and purchase your prescriptions at a huge discount. Their clients have saved anywhere from $200 to $4,000 in one year. And for the price, that return on investment is sick!!!


One Hour

03.29.10 Posted in Motivation by seanMeverett

Can one hour change the world? μ


Tweets of the Week Four

03.29.10 Posted in Tweets of the Week, Twitter by seanMeverett

The saga continues… μ


Seed Funding Database

03.28.10 Posted in Entrepreneurship, Funding by seanMeverett

Status of every startup incubated by Y Combinator and other seed accelerators. μ


Startup Team

03.25.10 Posted in Entrepreneurship, How To, Team by seanMeverett

Arguably THE most important aspect of any startup. μ


Influence

03.24.10 Posted in Marketing, Selling, Twitter by seanMeverett

What is an influencer, and how do you measure the level of influence? μ


Immersion

03.24.10 Posted in Entrepreneurship, How To by seanMeverett

“Immersion” Merriam-Webster Definition: instruction based on extensive exposure to surroundings or conditions that are native or pertinent to the object of study. μ


Writing

03.22.10 Posted in Entrepreneurship, Simplicity by seanMeverett

I came across this great post today about how many businesses blow the prose written for their website by targeting the wrong reader, especially startups. μ


Tweets of the Week Three

03.22.10 Posted in Tweets of the Week, Twitter by seanMeverett

The third installment.


Search Engine Marketing

03.20.10 Posted in Marketing by seanMeverett

Search Engine Marketing (SEM) is a way to increase exposure for your website. μ


Seven Deadly Sins

03.19.10 Posted in Entrepreneurship, Marketing by seanMeverett

Your marketing strategy should incorporate at least one of the seven deadly sins. μ


The Problem

03.19.10 Posted in Entrepreneurship by seanMeverett

It all starts with the problem. If you don’t know what problem you’re addressing, then you can’t hope to know how to solve it. μ


Comfort Zone

03.18.10 Posted in Inspiration, Motivation by seanMeverett

If you’re not operating at least 10% outside your comfort zone, you’re not living, you’re already dying. μ


Nine Business Models

03.16.10 Posted in Entrepreneurship by seanMeverett

There are 9 main business models you can choose from as an entrepreneur. This guide gives you a succinct definition, example, success factors, and monetization tactic for each.

If you don’t know your business model’s strategy, then you don’t know what it takes to win.


Tweets of the Week Two

03.15.10 Posted in Tweets of the Week, Twitter by seanMeverett

The second installment of Tweets of the Week. Enjoy.


How To Get An Idea

03.14.10 Posted in Entrepreneurship, How To by seanMeverett

So you want to become an entrepreneur and are intrigued by the supposed “freedom” it allows you. First, read my other post, Dreams, and if you’re still convinced, then keep reading. Now, you just need to figure out an appropriate idea that you can exploit profitably. The few steps below will show you how to do just that.


Selling In Person

03.12.10 Posted in Selling by seanMeverett

Selling isn’t about telling.


To Fund or Not To Fund

03.12.10 Posted in Entrepreneurship by seanMeverett

The timeliness question: do you give up equity in your startup in exchange for some cash? Well, the facts show that the number one reason new businesses fail is due to a lack of cash flow so that points to yes if you can’t fund it yourself. I take a contrarian approach.


Business Plans

03.11.10 Posted in Entrepreneurship, Simplicity by seanMeverett

Simplicity, simplicity, simplicity! I feel like I’m beating a dead horse to death, but there’s so much complexity still out there I feel it’s my mission to keep breakin’ it down like a fraction.

If you do decide to go the VC roadshow route (and that’s a post for another time), they do NOT want yet another 80-page plan to slog through. Try boiling everything down to 10 slides, and better yet, into one page. Below is a great example, in web app form, called plancruncher and created by a division of Lunatech Ventures.


Integration

03.11.10 Posted in Simplicity by seanMeverett

My problem with the various to-do and project management apps out there (read: Basecamp), is that they don’t move as fast as your brain or the real world. They quickly become an administrative burden constantly going to the app (whether web or mobile), updating, crossing things off, etc. So how do you fix this? I think I may have a solution…and it has to do with integration.


Search Engine Optimization (SEO)

03.11.10 Posted in Marketing, Selling by seanMeverett

Take a look at the chart below for a high-level overview of that often used, yet often misunderstood term, Search Engine Optimization (SEO).