I'm not a mathematician, designer, strategist, developer, or marketer. I'm an entrepreneur.

Evolyte Analytics: Social Media ROI Finally Unlocked

07.30.10 Posted in Analysis, Marketing, Measurement, Selling by seanMeverett

Here we are again. Another tired post claiming to unlock the secret behind calculating ROI (return on investment) for Social Media. μ


Attitude Research: Tiger Woods & Nike

05.16.10 Posted in Analysis, Measurement by seanMeverett

As part of my ongoing interest in behavioral science (see my previous post on Behavioral Decision Making), I’m doing a brief research study to understand the attitudes towards Tiger Woods & Nike. μ


Evolyte Analytics, A Teaser Video

03.03.10 Posted in Measurement by seanMeverett

Evolyte Analytics identifies which networks, advertisements, and people generate the highest word-of-mouth traffic to your website. Watch the teaser video for a bit more information.


Measuring Performance

03.03.10 Posted in Measurement by seanMeverett

How do you measure performance of people, debt, efficiency, athletics, and life?