Here we are again. Another tired post claiming to unlock the secret behind calculating ROI (return on investment) for Social Media. μ
I'm not a mathematician, designer, strategist, developer, or marketer. I'm an entrepreneur.
As part of my ongoing interest in behavioral science (see my previous post on Behavioral Decision Making), I’m doing a brief research study to understand the attitudes towards Tiger Woods & Nike. μ
How do you measure performance of people, debt, efficiency, athletics, and life?